AI Insights · Timothy · July 2025
Top Business Finance Apps in the Middle East: Q2 2025 Insights
Explore the performance of the leading business finance apps in the Middle East during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the business finance and solutions sector in the Middle East witnessed notable trends across various applications on a unified platform. Here's a closer look at the top five apps:
Accounting App - Zoho Books from Zoho Corporation saw a fluctuating revenue pattern, peaking at approximately $3.2K in the week of May 26. Weekly downloads remained relatively steady, ranging from 5.2K to 6.4K, while active users exhibited a slight increase, reaching around 15.9K by mid-June.
Invoice Maker: Money CalcTool experienced a surge in downloads, particularly in mid-April with over 29K, though this number dropped significantly in subsequent weeks. Active users peaked at 18.9K in mid-April, gradually declining to around 3.2K by the end of June.
PayPal Business maintained a stable download rate, hovering around 3.5K to 4.4K weekly. Active users showed minor fluctuations, generally staying between 7.7K and 8.3K throughout the quarter.
SNB eCorp saw consistent download figures, with a notable increase to nearly 2.9K by the end of June. Active users remained robust, averaging over 23K weekly.
نظام محاسبي متكامل had stable download numbers, with a slight uptick to 168 in late June. Revenue was negligible, with a brief increase in mid-June.
These insights are sourced from Sensor Tower, offering a comprehensive view of app performance in the region. For more detailed analytics, visit Sensor Tower's platform.
